Adapting marketing strategy during unprecedented times

Businesses across all industries are feeling the impact of Coronavirus, whether it has resulted in your high street presence having to close or your business moving from bustling offices to home working. The one thing you can be sure of is that everyone is in this together. What is important to remember is that this will not last forever and you want to be able to look back on this time knowing you did all you could to keep pushing your business forward.

Now is not the time to lose sight of your marketing strategy but to push forward with slight tweaks along the way, taking into account what your customer base will be looking for in the current maket. Online marketing is booming right now and with most of the public taking to online shopping; you have a potential client base waiting for you.

If you have always relied on footfall for your business, have you taken the step to move your business online? Some things are out of your hands but it’s time to push forward with the things you can control.

Over the past several months we have posted several articles on how to increase your online presence and the benefits of video content to increase the visibility of your website, check these out for some top tips.