The intriguing role of a video producer

Those who aren’t in the production industry only see the finished product, but don’t understand what goes into reaching that stage. It is a lot more than “lights, camera, action” and this week we take you into our world for a sneak peek behind the scenes of a demanding yet fulfilling role.

Video producers are problem solvers for all pre, during and post-production processes. The role includes dealing with budgets, expenses, arranging studio time, necessary filming permits and drives talent of the cast. The producer ensures cast scheduling runs as it should, we aren’t just talking about actors but makeup artists, sounds people, camera directors and the list goes on.

Video producers must possess a list of skills to deal with the demands of the role, including flexibility. The production process will never run without something unexpected, but a great producer will know how to work around this.

In summary, video producers make things happen. By taking over many of the daunting tasks of creating an awe-inspiring video, a video producer allows writers to do what they do best; embrace creativity knowing the producer will take their vision and turn it into reality.

So much happens behind the scenes, it is only sensible the professional video producers are drafted in to maximise budget, time -efficiency and create a video worth watching.