When video marketing goes wrong

Video marketing is widely known as one of the most effective marketing tools for any modern business, it is a way of reaching a large target audience in a format they are most likely to be receptive to. However, like all marketing methods, the success of video marketing comes down to effective execution and this is where businesses slip up time and time again. Here are just a few of the ways that businesses fail in the execution of their video marking campaigns: -

1.       Scattergun approach – a target audience is called so because that is who the company wants to reach most. On many occasions we see businesses trying to target everyone, this isn’t realistic and will most likely result in the campaign not quite hitting the mark with all audiences. Ever heard the phrase ‘jack of all trades but master of none’? It fits perfectly here. Businesses need to consider their target demographic wisely and early on before any production work begins to save running up their budget.

2.       Cutting corners – All businesses need to keep an eye on the bottom line, it is at the core of commercial awareness. However, marketing isn’t one area where costs should be cut, after all their brand and business success could be hugely impacted by one poorly executed marketing campaign. Consider production companies on their merits and their understanding of your vision, rather than who can offer the cheapest deal.

3.       Ignoring constructive suggestions – some businesses know exactly what they want their video campaign to include and will not move from this in any way. It is important to note that production companies have a vast wealth of experience to be able to identify when something won’t quite work the way you envision it. By working with your film production company, you can create a true masterpiece together.

The increase in video marketing success shouldn’t be ignored, there is a vast audience out there waiting to see what your business can offer them.