Is your business ready for 2020?

The festive season is upon us and it is easy to get wrapped up in presents, food and family time. However, don’t get lost in the Christmas pudding just yet. There are a few weeks left of this year and there is no better time to plan your business goals for the new year ahead.

It’s time to undertake a realistic analysis of how your business has performed over the last year. Is your business growing in the way you would like? What marketing strategies have you employed this year? What marketing methods worked best for your business with the highest return on investment? All these questions will help you plan how to promote your business moving forward.

If your business is yet to embrace the use of video content, there is no time to delay. Year on year statistics show that consumers, your potential customers, are more receptive to video. Our time is precious and consumers like information at their fingertips. Why spend 30 minutes reading pages about a product you think you may need when this information can be ascertained in a 10-minute video. Not forgetting that video content can help your website be seen by more viewers as it is believed to be linked with better search engine rankings.

Here are just a ways video can be used for business purposes: -

1.       Inductions – giving new employees key information about the business and office they work in. This can vary from business ethos and goals to health and safety information.

2.       How-to – help your potential customers understand how to use the products you provide.

3.       Product descriptions – explaining your products on video will not only give potential customers the opportunity to know more about the product but to see it in a more realistic setting than a photo.

4.       Service descriptions – explaining the services you provide will allow potential customers to quickly decide that is the service they require, helping speed up conversions.

5.       Promotional advertisements – adverts provide the perfect opportunity to entice your customers to your product or service. They can be used to promote your brand and much more.

The above is not an exhaustive list and a professional video production company can assist you in deciding the best way to make video content specific to your business needs and goals. It’s time to take 2020 by storm.